RESET Leadership was born out of the Imperative 21 network and is led by two of its founding stewards, The B Team and B Lab

B Lab, The B Team, and Imperative 21 believe that the first step to RESET our economic system is to RESET Leadership, which requires us to do three things:



Change WHO sits in positions of decision making power

Change HOW business is done so that it works for all people

Change WHAT the rules are that shape leadership behavior


The B Team is a global collective of business and civil society leaders catalyzing a better way of doing business. Its agenda ladders up to one overarching goal: to build, by 2030, an inclusive economy that works for all people and communities while safeguarding our natural environment. The B Team believes that diverse voices and lived experiences in leadership make any organization stronger and better fit for tomorrow.

The B Team is leading RL2030:
Pathway 1: Diversifying Leadership


B Lab is transforming the global economy to benefit all people, communities, and the planet. A leader in economic systems change, our global network creates standards, policies, and tools for business, and they certify companies — known as B Corps — who are leading the way. To date, our community includes over 4,000 B Corps in over 75 countries and over 150 industries. B Lab U.S. & Canada collectively scales specific transformational business practices and public policies that systemically advance climate justice, racial equity, and a stakeholder-driven economic system.

B Lab is leading RL2030 :
Pathway 2: Achieving Racial Equity
Pathway 3: Aligning the Rules


Imperative 21 is a global, business-led network, working alongside more than 400 other leaders from hundreds of allied organizations around the world to support business and finance leaders, culture shifters, and policymakers who are ready to tell a new story about the purpose of business and to meet this moment with bold and meaningful action.

Imperative 21 acts as a convener for the three RL2030 pathways supporting B Lab and B Team, providing strategic and coordination support, and amplifying this initiative to key audiences, and linking it to an overarching story of economic system change.